Food
Whoever wants to be successful as a manufacturer of consumer products has to understand the consumer. He has to use this knowledge to bring attractive products to market. Even as the consumer is changing ever faster, this basic principle in the consumer industry is still valid and will be so in the foreseeable future.
Unfortunately the structure of the industry has changed. Paradigm changes are forcing manufacturers and distributors to grapple with the continuing changes in their competitive environment.
Total consumer satisfaction - The consumer is becoming increasingly more discriminating and demanding. Their demands are moving increasingly into areas that are not covered by the Nielsen-Ratings and compete with the range of the classic manufacturer-distributor. The success of a business strategy can therefore no longer just be measured on market share or chanel penetration. In the future the deciding factor will be which manufacturer/distributor can satisfy total consumer needs and as a result be favoured at the time of a purchasing decision.
Controlling the increase in value – The classic consumer goods manufacturer and the full range stockist face increased competition. This originates with the competitors who only offer small programs in the value added chain, however continuously adjust their assortment. The challenge now, is to position oneself in a situation of strength and by recognizing your own core competencies and promoting them, to discard the non-competitive areas in the value added chain and cooperate with others where synergies are possible. This may mean a break with familiar traditions and the build up of a new business model.
Better use of IT - To secure a position in the market, the simple use of the standard IT systems on offer is no longer sufficient in this complex environment. Intelligent IT systems as well as robust and future-oriented systems, which can support the flexible strategy of the business as well as that of new business models are a must to stay successful in this competitive market.
iowell can, because of its many years of experience in the consumer industry, support you through these rapid changes.
Profitable growth by entering international markets:
- Working out and implementing the business strategy to further improve your market and competitive position
- Lasting increases in the return on investment by improving operational excellence
- Optimizing of elements in the supply chain and the establishment of an integrated supply chain, which in turn improves overall efficiency
- Analysis, conception, and installation of IT strategies
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