Media
Changes in the media industry have always been a fact. They have however never been as extreme as they are today. The present day challenges demand a radical change of direction in the traditional management of the media. Business driving factors are:
Strong Competition
Over the last two years competition has become steadily fiercer. Diversified client expectations demand more varied and therefore more expensive solutions. However, higher earnings do not cover this increase in expenses. The loss of income because of lesser advertising income has increased the pressure on the media industry dramatically. A prompt adjustment of the current processes and cost structures is a matter of survival.
New Technologies and New Competitors
Digitalization in the media industry has impacted particularly on the traditional companies as well as their business models. Substitution of media segments, such as “ Print”, is a reality. For this reason we find our clients alternate business models as quickly as possible. Also the advent of state of the art production facilities and distribution models is for many media businesses almost impossible to absorb. A future oriented technological direction for the business should receive the highest priority.
The Trend to Consolidation
The media industry is a rather highly fragmented industry. Already today there are signs of consolidation. The growth of the large media corporations is based on an aggressive acquisition policy. Also the mid-sized firms in this business, forced by a strongly competitive environment as well as the lack of succession plans are looking for buyers and sellers.
iowell can support you with their many years of media experience in this fast moving environment. Here are some of the ways
iowell can be of help:
- Top Line Growth: Increase profitability, in all relevant areas of the business
- Bottom Line Reduction: Cost management by assuring the conformity of the strategy applied and sustaining reduction in costs
- Reduction in the complexity, cost reduction and efficiency improvement programs in the production and back-office processes involved
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